Black and white photos are beautiful. Some photos just beg to be monochrome. For this reason when I am shooting I am always looking if there are a few photos that would make for great black and whites. I make a photo black and white when I don't want color to be a distraction. When I want you to focus on the mood, texture and contrast in an image I will make it black and white. When editing photos I keep only what is important and some times color falls under the unimportant category. Sometimes color can't take an otherwise simple composition and create a distracting element. My main objective is always to tell a story and I only need what is necessary to tell the story.